Officials said they expect the 11th annual Wine Bloggers Conference, set for Oct. 4-7, to attract more than 350 bloggers, writers, wine marketers and winery association representatives. Walla Walla and the Marcus Whitman Conference Center played host in 2010 to the third Wine Bloggers Conference. Its 2018 return will be orchestrated as a joint effort by Visit Walla Walla and the Walla Walla Valley Wine Alliance.
“Walla Walla is looking forward to sharing its historic town and premium, world-class wines with the greater wine community,” Muriel Kenyon, who serves as board president of the Walla Walla Valley Wine Alliance, stated in a news release.
Last week, Wine Spectator magazine, the wine world’s leading publication, named the K Vintners 2014 Powerline Estate Syrah from the Walla Walla Valley as its No. 2 wine of 2017.
Next year marks the fourth time that the Wine Bloggers Conference will be held in the Pacific Northwest. Ron Williams, executive director of Visit Walla Walla, attended this year’s conference in Sonoma, Calif., where the 2018 destination was made official earlier this month.
“It was very gratifying when the announcement was made, and the room erupted in cheers,” Williams said. “It will be a unique opportunity for us to showcase Walla Walla to such a prestigious group of media members and marketers.”
Conference gathers winery sponsors, top speakers
Doug Frost, a Master of Wine and a Master Sommelier based in
Kansas City, Mo., served as the keynote speaker for the
2017 Wine Bloggers Conference.
More than a dozen wineries, a list that includes some of the country’s strongest brands such as Fetzer, Gloria Ferrer, Jordan and Rodney Strong, stepped up to serve as sponsors for the 2017 conference staged in Sonoma County’s Alexander Valley.
Acclaimed author Doug Frost, just the second person in the world to earn the degrees of both Master of Wine and Master Sommelier degrees, served as the keynote speaker for this year’s conference. Canadian marketing consultant Leeann Clemens Froese, owner/director of Town Hall Brands in Vancouver, moderated the panel on blogger/PR relationships. Austin Beeman, former director of marketing at iconic Bonny Doon Vineyard, spearheaded a session on blogger/winery collaboration.
Zephyr Adventures, with its headquarters in Red Lodge, Mont., produces the conference. Founder/president Allan Wright stated, “Our plan is not to simply repeat our prior locations. However, we know many – perhaps a majority – of our current attendees have been blogging for less than five years. Walla Walla is so special we thought it was important to return, since we we will not have been there for eight years.”
There were an estimated 300 attendees for the Walla Walla conference in 2010, which organized visits to wine regions in both Washington and Oregon.
For full article, visit Great Northwest Wine